Instagram Redesign
From zero to hero
We developed a series of templates, specifically, a headline and quote template flexible enough to span the Daily Beast’s many editorial products. These templates increased production speed and visual consistency, which in turn increased our post rate and led to increased engagement and overall site viewership. The Daily Beast Instagram audience increased by 100K followers in less than a year. These templates paired with the Daily Beast’s signature photo illustrations earned us a Webby Official Honoree Award for Best Social Photography & Graphics at the 24th Annual Webby Awards. Check out the instagram below.
Design Direction: Madison Azevedo
Production: Julia Hall
Headline templates for posts and stories
Headline template showcasing podcasts Fever Dreams and The New Abnormal and site vertical Power Trip, reenforcing those products while stylistically connecting to the Beast brand.
Quote template featuring seasoned staff. A bold pop of red, a blank canvas for a yellow highlight, or paired with a signature Daily Beast illustration, these templates break up an otherwise photo filled feed.