Subscriber Registration Flow

Unlock Unlimited Access

The flow of emails from when a user first gives their email address to the Daily Beast to when they become a subscriber needed a total overhaul. Starting essentially from scratch, we looked at subscriber flows from various publishers, collecting data on overall trends. The results? Light visuals, text-focused, and buttons in headers. I took these trends and infused signature Daily Beast visuals, like the red button and yellow text highlight, adding new elements like Helvetica type and a warm beige header to make the new emails feel modern and friendly. These styles have become the guiding templates for all Daily Beast Marketing communications, visually unifying our Marketing messaging.

Design Direction & Production: Madison Azevedo
Copywriting: Emily Levin

Full Email Flow